Anecdote on Branding: Stronger Brand vs. the Other Brand

Branding is an important concept in marketing. It helps in compelling individuals to associate a certain brand name to a certain product even if there is another brand for that same or similar product. That helps to show that there is a stronger brand name and may even encompass other brands of the same product, [...]

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The Correlations of Blog Marketing and Article Marketing

I believe that by having a blog, it could be fairly easy to do the marketing. That’s why the concept of blog marketing is created. Its utilization is gaining immense prominence for sites that once used collateral marketing as a traditional means to market a product or service. And this should be a platform for [...]

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The Marriage of Content and Marketing in Blogging

Content is king, as many bloggers claim it is – the supreme factor for the success of a blog (and also the failure factor when it is as lame as the king with no conviction and no might). But I may have to contest that claim. I still say content still reigns supreme in the [...]

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10 Simple Things You May Have Already Known About Blogging

1. A blog is a by-product of having a website wherein the owner can input entries of his or her life story in journal or take it as a tool to exercise freedom of speech.   2. Blogging is also another form for relaying information, advice and tips to users of those tips, advices and [...]

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Blogging: a Skill, Not a Talent

I am still bugged by the meaning of talent in the dictionary. The first meaning entry when I searched on dictionary.com, the term refers to the innate ability or aptitude. But likewise, it refers to the capacity for success or attainment and the talented person. The most remarkable meaning, perhaps, of that term came from [...]

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The Parable of the Talents

One of my favourite stories in the Bible is the parable of the talents. It is also called as the Parable of the Three Servants in Matthew 25:14-30.   I don’t want to decode whatever meaning the parable has but I want to impart the literal understanding of its story.   You might have read [...]

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