I was intrigued about Guerilla Marketing when I stumbled upon that term from a CD brought by my uncle-in-law from Singapore. I though it was a war movie. But after reading the label, the cover of that CD, that term is related to business. That was fourteen years ago. I was reintroduced to that term [...]
How to Exploit Your Competitive Advantages
September 8, 2011 By Leave a Comment
I’ve learned about the term competitive advantage from one of my accounting books. From my reading, I’ve learned that competitive advantage is a useful factor for a business in formulating strategy, particularly when its management decides to seek for a differentiation strategy wherein its products or services are customisable and that their prospects and buyers [...]
