Blogging can be so much more.
It is not just about owning a blog.
It is not just about writing stuffs you want to personally share to.
Blogging can be about something you want to become; you want to impart; and you want to help some people about a certain topic, issue. For the business-minded people, blogging is a tool to bring information to people about a certain business and its offering or a certain item and how it can be utilized to its maximum.
Blogging has evolved from just being an online diary to a portal of information that can bring great changes to people.
And I think, being a blogger, there are practices which I can apply to provide beneficial results to a me, as a blogger as well as to my audience– the readers.
1. Create contents that can provide impact to readers.
Yes, content is king in blogging but many bloggers fail to deliver contents that work. I admit, I’ve also done it but have made reconciliation on this.
Content should be integrated in a blog to bring certain changes to the blog’s readers.
That is why many sites offering How-to’s, lists, the do’s and the dont’s attract traffic from readers. Readers turn on blogs to help them get information about some things– be them remedies, solutions, or just information-gathering.
And readers also turn to blogs for entertainment. That is why there are many gossip blogs, blogs with embedded videos and podcasts.
Many also turn to blogs for educational purpose. If I want to read more about Internet marketing and social media, I turn to Problogger for information.
Content really is king but creating content requires the thinking of others, not only the blog owner’s perspectives. In short, provide relevant contents.
2. Clean Blog site; less clutter
The loading time in viewing a blog is something that many bloggers, particularly newbie bloggers fail to account. In my own perspective, as a blog reader aside from being a blog owner, I usually take into consideration the time I’ve spent starting from the moment I click the link to a blog site. If it takes too much time to download, I tend to close that blog and seek for another one.
Time is valuable to many readers seeking for immediate answers to questions. And this kind of readers does not like slow loading as they are in a hurry and are hungry for information. And mind this: the competition in the blogosphere is stiff and even hungry readers can have a wide selection of blogs to read for a similar kind of topic they earnestly seek for.
And what does a clean, less-cluttered site have something to do with the loading time for a blog?
Flash player plug-ins and too many ads can slow down the loading time in opening the blog fully. Having less of these plug-ins can help your blog site in a big way. Too many clutters hurt the loading time.
Your readers visit your blog because of your contents, on what you offer, not on the glitters in your sidebar or in the background of your site.
There is a Firefox extension that can help in measuring your loading time. Google Webmaster Tool can also help me gage the loading time of my blogs.
3. Connect your blog.
Even if you have the killer content, but no other people aside from you read it, then it is still as good as the files queueing to the paper shredder.
The concept of blog marketing is the marriage of content and marketing. If you want your blog to be known, then promote it. If you are a starter, practice SEO techniques to help save you the big cost. Perhaps, the cost you exhaust is the time exerted in doing the SEO as the result takes time.
For many bloggers, SEO is an integral aspect. And bloggers don’t just stick on their blogs, they connect with others through social networking sites, social bookmarking and blog commenting. And then, the social media comes into play forming a great part in practicing and attaining blogging success.
There are many practices in blogging worth mentioning. But the above three are, what I seem, the most relevant and basic.
Nice one, Bjorn and Welcome Back!!!
Thanks Caloy!
Hope I can receive the favor I asked of you. heheh…